Wednesday, May 30, 2012

How Exactly Do You Market Your Niche Product or Program?

I was brand new to this nice product marketing thing less than 2 years ago and I have to say that if you feel lost and overwhelmed I know exactly how you feel. (By the way "niche product" and "niche program" are one and the same - both things you are aiming to sell to your niche market) I made many mistakes and lived to tell the tale - and boy did it pay off!

I was the number one computer phobic, clueless dumbo when I first came across this way of doing business. All I knew was this seemed like a way to ditch my 9 to 5 job (that I'd been stuck in for 26 years! ). So I took a deep breath and dived in.

If you are like me you will read everything you can find and soon learn that opinions are like rear ends - everyone's got one. But I realized after a while that I kept coming back to some very basic ways go about marketing niche products - and it is these that are the key to your success.

1. Find a niche market

2. Find a niche program or product.

3. Sell the product to the market.

The first and maybe not so obvious is find your niche market. Notice I said first find your market - not your product. I remember frantically looking for great products I thought would set the world on fire. Guess what? No one else thought the same. Result - no sales. Eventually the penny dropped and I started finding the market first and then finding a product to match.

How do you find a hungry niche market? Find what they are typing into search engines. How? Well there are many great products to help. The one I use the most (Good Keywords) also happens to be free! Just go to Google and type in "Good Keywords Softnik Technologies" and you will find where to download it free.

A great place to find your niche products once you have established your hot market is Clickbank. com - If you are not a member then join now, and you will have access to over 10, 000 digital products that cover every niche there is. And it is digital products that are easiest to start selling if you are new. Clickbank deal with all the order processing and delivery so you just have to concentrate on sendng your customers.

The established way to go on and sell your products is through pay per click advertising or having a website. Both these work but can be difficult to learn in the your early stages - and why make it difficult for yourself?

There is a 100% effective niche marketing strategy, almost "undercover" way to get to the top of the search engine rankings using articles about your niche products. It is a system put together by Nathan Stark and it enabled him to bring in over $3 million in sales in one year. This is something I was totally skeptical about - until I tried it! I have to admit you need to put in a bit of effort, but it soon became apparent that this new technique rewards you thousands of times over in the form of sales. For only 60 - 90 days work an ongoing stream of customers is created for life! Wow - was I taken aback!

I hope you pursue your niche product marketing business because I have to say, hand on heart, it is the best thing I ever did - but remember it's not something for nothing. Do the basics right and you will be richly rewarded.

Gaz Hutchinson Internet Marketer

For details on Nathan Stark's Niche Product Marketing System visit http://www.realmoneysite.com

Six-figure Professionals: Their Seven Secrets

In my work with hundreds of coaches, consultants, and small business owners, I have found that there are specific actions that have created their success. Here are seven success elements that they use effectively to earn $100, 000 plus a year. By focusing on these important elements, you too can grow your business to reach this goal.

Six-Figure Professionals Focus and Target their Efforts Professionals who narrow their market earn more and have less stress. They operate in a market that can afford their service and one that has future potential to keep it up.

They know how to say "no" to anything that detracts from their plans and their goals. They go after their goals with tenacity and never listen to others telling them how hard or impossible whatever they are working towards is. They ask questions to the right sources and listen to those higher than they are on the "food chain. "

They know their target markets well; what they like and do not like. They stay current with the economic conditions of those industries and watch for shifts that can affect their affiliation or revenue. They speak the lingo of their markets and know their problems and challenges like they know the back of their own hand.

Six-figure service professionals act fast when an idea occurs and have a professional support team available that responds quickly and plays full out with them. They have the "adapt and adopt" principle down pat.

Risk and fear is something they kick regularly in the "assets. " It doesn't stop them and barely slows them down. Six-Figure Professionals Have a Strategy

Ninety percent of all six-figure professionals generate some sort of passive income. They know that there are only so many hours in the day and only so high a ceiling they can charge before their market peaks. One of their highest priorities is to generate products that create money 24/7.

Six-figure professionals know that they need to create attractive packages and offers that are irresistible to their market. They create new packages frequently and sell in multiple streams (across multiple media bridges and target markets).

Six-figure coaches fine-tune in seconds. If they do not have an answer, they have generated a source that does. They ask or research it immediately and continue moving. Their strategy is always changing. Sometimes they don't have time to put down all the details in their plan, yet they always have enough time to complete a moving strategy with just enough details so that they know it is worth their resources.

Six-Figure Professionals Have all the Skills they need to Succeed

Since six-figure output requires a higher percentage on the service delivery end, six-figure professionals have the skills needed to run a business and be an expert yet not a perfectionist.

Professionalism is basic for them. It comes easily because they watch and listen well. Their people skills are effective and productive. They do not fool around with doubters or wait around for an answer. Their attitude is "you either have it or you don't. " And when you don't, they are leave quickly and never look back.

Six-Figure Professionals Have a Positive Attitude Even though six-figure professionals try many things, creating excellence instead of perfect as they go, they also have just as many projects that don't work. Most of their projects succeed once out of every ten tries. They don't dwell on the ones that don't for more than a second. They recalculate (adapt) and come back in the game swinging (adopt). Failure is not in their vocabulary.

They expect success and they expect it now -- not later. They move, switch, shift and change 50 times faster than most individuals. In some circles, they are called -- movers and shakers -- only because they don't allow dust to accumulate.

Six-figure professionals don't wait for all the answers before jumping on something hot. If it’s hot, they make room on their agenda and put together key people to help get it completed.

Six-Figure Professionals Have a Steadfast Marketing System Six-figure professionals don't lose a client and then get a new client. They don't gain two and lose three. Their statistics are gain five and send everyone over to buy passive income items. They are more likely to gain five and lose one. Their attrition rate is low and they have a plan that keeps it down. They monitor their attrition rate.

They know what will sell to their target market and what will not. They usually break even and never take a loss. They have developed a dependable marketing system that virtually guarantees results as long as they continue to grease its wheels. They consistently stock the fire of what is fueling their marketing engine.

Six-figure independent professionals have the help they need: either an in-house assistant, part or full-time, or a virtual assistant to handle the administrative duties. They have mastered marketing principles and practice them easily every day. Their learning level focuses on high-end features, benefits, and advantages and watching the economy to see how it is changing and how it affects their customers.

Six-figure professionals write well and know how important communication is to their success. They use editors consistently. They write consistently and have a writing process that supports their goals and objectives. They have learned to write productively and use the material /information over many ways.

Six-Figure Professionals Mastered Their Sales Process Six-figure service professionals have a simple, reliable sales process that they have developed over the course of their growth. It runs smoothly and reliably and only requires occasional maintenance and economic adjusting. They have an effective way of handling their phone calls. They prequalify prospects in ways that don't require their time, using their web site, other personnel, or through an e-mail process.

Six-figure independent professionals have a script for handling every type of objection. They write out new ones as soon as a new objection appears, create the type of response they want, and practice it until it sounds natural. They welcome objections and learn to use them to create writing material for their web site, articles, and scripts.

They say what the client needs to hear, never take things personally, and remain unattached to the outcome. Their listening and intuitive skills are well developed and they use them to the max. They put their clients first and place value before revenue at the top of their list of objectives. Are You a Six-Figure Professional?

Most non-six-figure professionals don't know what it takes to make six figures even though it is their commonly stated goal. They need to remember that each level requires a different way of thinking and the shifts in their thinking need to be mastered quickly and pursued aggressively.

Let me leave you with one of my own personal, favorite quotes: "The level of thinking you are experiencing today will not serve you in the next level you are reaching for. "

Would you like to be able to compare this list with where you are? A self-measuring checklist: Where do you stand now and how do I get to make a 6-figure income. http://www.abundancecenter.com/Forms/main.htm

Article Marketing

An increasing number of website and business owners are turning toward a new approach to advertising and, best of all, it’s free. article marketing, as it is technically known among webmasters, is achieved by translating expertise into a written article and effectively promoting it across the web. This can be achieved by the use of blogs, content directories and direct agreements with webmasters to publish your article in exchange for a link back to your website.

article marketing is somewhat new in its technique, but is very effective if done properly. Free publicity is achieved as the article circulates more and more across the web. If you post your article to content directories, other webmasters may pick up your article and post it to their website with the only requirement being proper credit for the work. At the end of the article, the author’s name is shown, along with their business name and a direct link to their website. As the work circulates onto new sites, more customers will have the opportunity to read the article. If it is interesting and successfully grabs their attention, they will be likely to visit your site in search of more information.

The key to successful article marketing and free publicity for your website is to possess a certain amount of knowledge about your subject. Your expertise will show through in the work that you do and will entice others to want to read more. By sharing what you know with others, customers will respect you and appreciate your willingness to help. For instance, if you operate a home improvement website, perhaps you would write an article detailing some home improvement tips. Try to avoid the commonly known hints and direct your article toward lesser known tips. If you share the rare information that you know, and it works, customers will be so happy with the new tips that they have learned and your business will be given instant credentials in their mind.

The best part of article marketing is the fact that it is free and it generates free publicity for your website. Once you get a new website up and running, you will still have to find a way to spread the word about your new venture. By enlisting the article marketing technique, you will be saving a lot of money on advertising costs. Print publications and other conventional advertising methods can end up costing a bundle of cash and, since many new businesses struggle just to stay afloat in the beginning, it’s a good idea to save as much as you can.

A final thought about article marketing and free publicity for your website is to make sure that your articles are informative, thought provoking and rich in keywords relating to the topic of your website or service. The articles should reflect your website or service in some way and should always be relevant to the product that you are selling.